How can you:

- quickly benchmark website’s SEO?
- rate your SEO consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your SEO business?

I am about to share with you 2 expert secrets to track SEO progress on the fly.

For a Internet optimizer, data is the single most powerful weapon. Three reasons why:

1. Data defines you as an search engine optimization.
If you don’t work hard with information, neither clients nor the industry will take you seriously.

2. Data says you how well you are doing.
I am all about customer feedback but first thing you got to do is root through your own information to get your SEO strengths and weaknesses.

3. To a customer, data speaks louder than words.
How can a client make sure you are actually getting work done? Information. Will a cheesy “How ya doin” phone call do? No. Your boss wants reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing search engine optimization tools. If not, now is a good time to start and set up a powerful data mining and SEO reporting system for your business.

I am all for automation in my business because the amount of websites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO reporting software out there, you can monitor your SEO progress fast and easy, just like thousands of SEO professionals do across the globe.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the tool sends out fresh and personalized optimization reports to my clients as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization software reports convenient but they are also professionally styled and full of visuals so the design is one less headache I have to think about.

If you wonder what sorts of metrics are important in SEO reporting, I’ve pinpointed three:

1. Keyword metrics:
- keyword rankings in targeted search engines
- historic rankings
- expected and up-to-date site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building information
- Number and quality of customer backlinks
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page SEO metrics
- Landing page and page element optimization data
- Keyword density analysis for a keyword niche
- Site structure audit stats

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